Don Quijote Shinjuku is a popular discount store located between Shinjuku and Shin-Okubo stations. The store offers a wide range of products, including food, daily necessities, clothing, home appliances, and brand products.
The Shinjuku branch of Don Quijote is the largest in the area and has a variety of not only Japanese products but also Korean and other Asian items. The store is open 24 hours a day, making it convenient for shoppers to visit at any time.
The franchise was named after the literary character, Don Quixote of Miguel de Cervantes Saavedra’s famous novel The Ingenious Gentleman Don Quixote of La Mancha. Like the book’s protagonist, an aristocrat who defies society’s conventions by trying to bring back chivalry and knighthood, setting out on a quest to become a hero.
The Shinjuku Don Quijote is a multi-storey general store that has everything from drug-store cosmetics, souvenirs, and candy to high-end luxury handbags and electronic devices. The store is well known in Japan and is often referred to by its shortened name Donki (ドンキ). The aisles and shelves are cluttered, disorganized, and disorienting, but you’ll find everything you need at a reasonable price.
